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NORTHWEST PRO4 ALLIANCE, JOINS SPEEDWAY BENEFITS, AN ALLIANCE UNITING GRASSROOTS RACETRACKS INTO THE SECOND LARGEST SPORTS PLATFORM IN NORTH AMERICA
Northwest Pro4 Alliance recently became an inaugural member of NASCAR legend, Humpy Wheeler’s, biggest idea ever: Amass 1,000+ grassroots racetracks in the U.S. and Canada into a marketing alliance which collectively, has greater attendance than the NFL, NHL, NBA and NASCAR – combined.
BOISE, ID (20 DEC 13) – The Northwest Pro4 Alliance is proud to announce it has become a member of Speedway Benefits, an alliance of, currently, more than 300 grassroots racetracks and sanctioning bodies across North America.
Speedway Benefits offers member tracks the ability to pool resources, secure large brand sponsorships and leverage buying power. Member tracks can also take advantage of complimentary consulting with Humpy Wheeler and other elite experts in the industry, allowing track owners and promoters access to unprecedented insight and advice to help their profitability and customer service.
“Speedway Benefits is by far a great idea, and many of us have talked about how to do it. But now to see Humpy Wheeler step up and take the reigns successfully, is as simple as tracks and sanctioning bodies like us signing on the dotted line," said Bob Coply Marketing Director, Northwest Pro4 Alliance.
Speedway Benefits aligns grassroots motorsports’ 24,000 events, 30,000 employees and 600,000 competitors across multiple series and sanctions. These racetracks host 50 million fans annually representing over $1 trillion in consumer spending equal to 6.5% of the U.S. GDP. This demographic is highly attractive to national and global brands, some of which have already approached Speedway Benefits for vendor and sponsorship partnerships. By taking advantage of this scale, the Northwest Pro4 Alliance, will be able to pass along savings and sponsorship dollars to their bottom line and provide a better experience for their fans at the track level.
"After spending the last 50 years running short tracks, big ones and everything in between, my son Trip and I saw a tremendous opportunity to help the smaller tracks of the U.S. and Canada. Our goal is to bring major advertising dollars to them by pooling them together and then use those amassed numbers to buy the staples they all need. Now we can go to a major manufacturer and say we want to buy 250,000 gallons of paint instead of 250. When you put all those short tracks together, you have a force more powerful than the NFL. The reason no one has done this before is that it takes a tremendous amount of investment to start this up, but we believe it will pay off for everybody in the end,” said Humpy Wheeler.
As the 2014 racing season for the Northwest Pro4 Alliance ramps up with a scheduled start date of May 24, 2014, the timing is perfect for grassroots racetracks to unite and deliver fans a memorable experience that will keep them coming back year after year, especially for the younger generation of fans and competitors.
For more information about the Northwest Pro4 Alliance, visit: www.nwpro4alliance.com
ABOUT THE SANCTIONING BODY:
The Northwest Pro4 Alliance is a Four Cylinder Late Model Series that competes at tracks in Washington, Oregon and Idaho with fields reaching 30 cars. The best four cylinder stock car drivers in the west compete with the Northwest Pro4 Alliance because of the close competition, the association with top name sponsors and a professional staff. The Northwest Pro4 Alliance is the top run in the ladder when it comes to four cylinder motorsports.
ABOUT SPEEDWAY BENEFITS:
Speedway Benefits is a marketing alliance consolidating the sponsorship negotiating rights and group buying power of the over 1,000 grassroots racetracks throughout the United States and Canada. The consolidated group represents approximately 50 million consumers and over $1 trillion in consumer spending. When consolidated, Speedway Benefits is the second largest sports property in the United States in attendance. Speedway Benefits also provides its member tracks consulting services. Located in Charlotte, NC, the company employs seven and is expected to grow to 50 full-time employees.